In other countries where private label is much more developed with share north of 30% (compared to less than 20% in the U.S.), retailers compete based on the strength of their private brands.

Egg cartons are riddled with labels like "Omega-3," "Farm Fresh," "Pasture-Raised," and many more. Some phrases give information about how the eggs were produced, but others are marketing ploys ...

COVID-19 has forced labels into digital experiments. "Necessity is the mother of invention in this case," says an executive at Epic Records.

BOULDER, Colo. & TORONTO--(BUSINESS WIRE)--North American consumer engagement agency Match Marketing Group announced today the launch of two new agencies – Public Label and Match Retail – in a ...

Non-GMO foods cost between 10 to 75 percent more, and experts warn that labels are sometimes just a marketing tool. 3. Some terms like natural and free-range have no formal definition.

Jim Jones said Dipset were “following suit” by engaging in rap beefs, claiming labels used rivalries between artists as a marketing tool. Amid his own beef with Pusha T, the NYC icon joined a ...

17-year-old Tate McRae's "You Broke Me First" has been used in a million TikTok vids, inspiring her record label RCA to retool strategy.

Meg’s consistency in being herself — a fitness-committed, unapologetically geeky girls’ girl — has led to countless opportunities.