You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales ...

Awareness came from big-brand storytelling, digital ads, and influencer partnerships with macro’s, designed to reach as many people as possible. Consideration was driven by retargeting, reviews ...

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who ...

The new marketing funnel isn’t a funnel at all - it’s a network of real conversations, trusted voices, and community-led influence that accelerates conversions.