Glance at an old-school marketing textbook, and you’ll probably see an image of a traditional marketing funnel—awareness, interest, desire, intent, evaluation and purchase. But the B2C ...

Ice cream brand Halo Top launched in 2012, but it’s only now dipping into the world of TV advertising with four TV spots. Although it's experienced tremendous growth through online marketing ...

Key stages of the funnel include awareness, interest, consideration, intent, evaluation and purchase. A decade ago, marketing was only responsible for awareness and intent, but now the handoff from ...

Below, I’ll detail how search intent can vary by stage of the marketing funnel: Awareness Stage At the top of the funnel, search intent is typically informational.

While you map out your B2B marketing funnel from awareness to consideration to conversion – consider all touchpoints, channels, email nurturing, and conversion criteria.

Revenue Funnel: Awareness (Marketing) – Interest (Sales) – Decision (Buyer) – Action (Whole organization) The “action” is everything that happens after the buyer decides to go forward.

Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.