Some data points are hard and defined, but often the additional points of measurement feel too squishy for the data analysts involved in the modeling process. But for a marketing mix model to be ...

Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

Brands can save 10-15% just by building a CSV data model. API Integrations. API data insights pick up where Excel feed data leaves off. The API is designed with the end-user in mind. The data can be ...

Marketing mix modeling is emerging as a critical solution, offering data-driven insights to optimize marketing strategies, ...

Analyzing attribution data provides you with an understanding of which marketing, sales, and customer success efforts are contributing most effectively and efficiently toward revenue generation.

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

Winning by Design (WbD) today released an updated version of its Bowtie Model, a Customer Journey Model and Data Model that extends the traditional ma ...

Predictive modeling is a statistical analysis of data used to generate future scenarios for organizations and companies. It can be used in any industry, enterprise, or endeavor in which data is ...

Marketing mix modeling is making a comeback. Fundamental changes to the digital ads ecosystem — such as Apple’s new limits on what advertisers are able to track — mean that deterministic ...