Data Analysis: AI can analyze customer data to uncover insights, test marketing campaigns, and shed light on how to adjust sales rep performance, so you can refine your sales strategies.

For example, If we are interpreting e-commerce data, the KPIs will be ROI, conversion rate, total revenue, cart abandonment rate, orders completed and drop-off rate within the checkout process.

For some inspiration, we’ll share some examples of fascinating email marketing campaigns with compelling storytelling and data-driven personalization.

Such deep understanding leads to something powerful: relevance. And relevant marketing is effective marketing: 66% of customers expect companies to understand their needs and expectations—proof that ...

Working Webinar Series Measuring What Matters: Use Data for Effective Marketing Overwhelmed by data? Simplify! In this four-part series, discover how generalists and small teams can use data to ...

Given the many successful examples, it’s no surprise that the market for digital transformation services is forecast to top $800 billion by 2025. Source: MarketResearchFuture. Digital ...

With data automatization tools such as Google Analytics, Hubspot, and Tableau, you can automatically gather data, create reports, and filter the useless information that will slow your team down.

According to Gartner’s 2023 Multichannel Marketing survey, marketing leaders that have invested in 11 or more marketing channels are: Better able to optimize their multichannel investment. More likely ...

See the full breakdown in the graph below: *2025 Sample study breakdown Metricool creates monthly social media reports to monitor emerging trends, platform shifts, and benchmarks for marketers, SMMs, ...

These are just a few examples of what VR event activations can deliver. Airport activations can tell an even wider range of stories when augmented with data analytics and A.I.-driven personalization.

Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series C funding. Sapphire Ventures led the round, which values Hightouch at $1.2 billion.