We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

Underpinned by the theme “Visionary Marketing and Timeless Brand Storytelling,” the event spotlighted how India’s most iconic brands are navigating a transformative landscape shaped by AI disruption, ...

An April 2024 Sprout Social consumer survey found that 49% of respondents reported making daily, weekly or monthly purchases because of influencer posts, and according to Storyclash, brands are ...

By Richard Merrin, CEO at Spreckley Partners  UK retail has been under fire this year, with numerous major cyberattacks disrupting operations and exposing customer data across many high-profile brands ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.  SMIs have revolutionised marketing, shaping consumer behaviour ...

NetGalley, the Firebrand subsidiary offering prepublication digital book galleys to booksellers, librarians, and reviewers, has launched Booktrovert.com, a consumer-facing marketing platform and ...

As senior director of global merchandise strategy and experiences, Yan Lustro will be tasked with developing and managing Shondaland’s ‘increasing IP-based consumer product strategies.’ ...

In that role, Schimel will oversee the communications and marketing for all Shondaland content including streaming, broadcast, audio, digital, consumer products and experiences.

Proven marketing leader brings deep expertise in audience growth, digital strategy, and consumer insights to strengthen McAfee’s global brand. March 11, 2025 12:00 PM Eastern Daylight Time.