We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

Underpinned by the theme “Visionary Marketing and Timeless Brand Storytelling,” the event spotlighted how India’s most iconic brands are navigating a transformative landscape shaped by AI disruption, ...

The startup will channel the funds into strengthening its presence in Tamil Nadu, expanding into Kerala and Andhra Pradesh, and enhancing its offerings in masalas, gravies, and ready-to-use kits.

An April 2024 Sprout Social consumer survey found that 49% of respondents reported making daily, weekly or monthly purchases because of influencer posts, and according to Storyclash, brands are ...

Marketing leaders share how consumer backlash strengthened their brands Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating backlash to a rebrand she ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.  SMIs have revolutionised marketing, shaping consumer behaviour ...

NetGalley, the Firebrand subsidiary offering prepublication digital book galleys to booksellers, librarians, and reviewers, has launched Booktrovert.com, a consumer-facing marketing platform and ...