Marketing Cloud Next offers actionable data, cross-departmental workflows, and AI agents embedded across the entire customer ...

Salesforce Inc. (NYSE:CRM) is one of the 13 best software stocks to buy now. On June 13, analysts at Stifel reiterated a ‘Buy ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

HOUSTON--(BUSINESS WIRE)--Kipi.ai is excited to offer its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud. As a trusted services partner in Snowflake’s latest report ...

Data is rightly called the currency of the modern world. Without reliable, regularly updated and well-maintained data, marketers can't gain a deeper understanding of customers' needs and preferences.

Former Salesforce executives have launched carbonx Data & Marketing, a consulting agency specialising in Salesforce data cloud and the Marketing Cloud suite that includes Einstein, AI and Agents.