CPG Marketing In A World Without Product Sampling. ByPaul Talbot, ... hence why we created ‘Just One Taste Live,’ a campaign that is part zoom call, part blind taste test.

Maggie Gotszling, account strategy director at Coegi looks at how CPG marketers can drive more effective media campaigns. Coegi outline how marketers can spot the good, the bad and the ...

Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The tool can help marketers create campaigns that allow ...

Last Friday afternoon, we announced the winners in all 18 categories of the 12 th edition of the Effective Mobile Marketing Awards. Each day this week, we’ll be taking a closer look at the winning ...

DoorDash on Thursday announced several new advertising offerings for enterprise restaurants and CPG brands, per details shared with Marketing Dive. Chipotle, Sweetgreen, and BJ’s Restaurant and ...

Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns - 10/14/2020 "Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at ...

Per L2, the majority of the branded apps are more used for one-off campaigns versus loyalty-based campaigns. However, 40 percent of the brands partner with third-party apps. These findings point to ...

Post-COVID marketing tips for CPG brands. Managing the transition from short-term survival to long-term success. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. ... Sign up for Campaign Bulletins ...

Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing analytics on the CPG industry. A CPG indust ...

17 Marketers Win and CMAs Pay it Forward to Fund Scholarship for the Next Generation of Great MALIBU, Calif., Dec. 18, 2024 /PRNewswire/ -- The Consumer Marketing Awards (CMAs) announces the ...

To be, or not be, a commodity. In the next 10 years, consumer packaged goods (CPG) companies will need to compete in a future wherein products will be classified between shopping and buying. The ...