This ensures that subsequent marketing messages and campaigns are customized to the customer and this leads to lower customer acquisition costs, more favorable response rates and higher click-throughs ...

Logik.ai’s CPQ technology will expand ServiceNow’s CRM portfolio and complement its service management solutions.

Next-generation technologies such as AI, ML, and big data analytics are facilitating predictive analytics and targeted marketing, leading to further CRM penetration. Cloud-based CRM offerings ...

His vision to use AI to elevate Springbig’s performance marketing platform will be a foundational piece in the continuing evolution of the Company.” The closing of the acquisition of VICE CRM ...

The 4th annual Heptagons held at Optimove Connect 2025 recognize outstanding CRM marketing campaigns, teams, and individuals driving Positionless Marketing The Heptagon winners were selected based ...

Salesforce's agreement to acquire CloudCraze sets the stage for the CRM ... Marketing Cloud. After that came the Demandware deal to thrust the cloud computing giant into e-commerce. Now "the ...

SBIG), a leading provider of SaaS-based marketing solutions, consumer mobile app experiences, and omnichannel loyalty programs, today announced the acquisition of VICE CRM, an AI-enabled ...