So the idea that CRM is going to take over the territory of marketing automation is a reach for the Fortune 500, particularly those companies that grew through acquisition.

It could be also argued that although acquisition is quite well understood, retention as a marketing technique can be more of an ‘art’. Mark Newton, CMO at home recipe kit delivery brand Gousto, ...

“We spent two-plus years just focusing on acquisition…,” said Kam Bozich, senior digital marketing technology manager at Chipotle during a Mobile Marketing Association SM2 Innovation Summit session ...

Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messagin ...

The second area where CRM can help you hang on to customers is in marketing. CRM applications are often somewhat weak in their marketing automation capabilities, but they’re still your best bet ...

Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and higher profits. The post 5 drivers of full-funnel growth with CRM and CDP ...

Microsoft has acquired MarketingPilot, a developer of integrated marketing applications. Microsoft said the MarketingPilot software will become part of the Microsoft Dynamics CRM platform.

An underutilized customer relationship management (CRM) ... With this in mind, look for factors that will feed back into the acquisition cycle to trim marketing costs and/or increase success rates.

This week we take a look at the CRM Watchlist 2014 Marketing companies. Again, ... (IMM) leader Aprimo and the 2012 acquisition of digital marketing agency eCircle ...

2. Identify Your Target Customer. The single most important thing to optimize your marketing and sales to lower your customer acquisition costs is to identify your customer.