Most companies base their market segmentation on available fields in their CRM, their clients' purchase history ... to finalize your segmentation without first doing analysis. For example, defining as ...

Taking that failure as an example ... traditional marketing segmentation. Every company is doing basic recency, frequency, monetary (RFM) segmentation using the same combination of behavioral or ...

Through a collaborative partnership, we developed the first segmentation available for application across the financial ... cases to clients. In compiling a recent case for long-term, sustained ...