Behavioral segmentation breaks the market down by the reasons people spend money, such as security, brand loyalty or a desire to impress. These segments are harder to identify, but targeting them ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

While segmentation divides the market, targeting is, in turn, a matching of a specific segment to a specific product or service offering. A target group is made up of possible customers for a ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Lifestyle segmentation is also used extensively in the fmcg market. Forty-nine of the top 50 US fmcg companies, and growing numbers in the UK, use a lifestage and income-driven grid or matrix ...

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific ...

In digital marketing, STP is an acronym for segmentation, targeting and positioning. Most digital marketers are familiar with this model because it’s quite effective for deciding on the best ...

We were left, in the end, with the always outstanding IPA Effectiveness Awards which, once again, provided excellent insights into the challenges of segmentation and targeting. In particular, as AMV ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has just released their new market segmentation study on the IT services industry.A prominent IT ...