Needs-based segmentation offers a deeper understanding of drivers to purchase and provides a more efficient marketing process. Even though your product or service solves a specific set of needs many ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

The Market Segmentation Project repositions the JSE ... in the group of global exchanges recognised for the fast-track process, including the London Stock Exchange, Australian Securities Exchange ...