Demographic market segmentation is one of the most common approaches to segmenting markets. With this strategy, a company simply divides the larger market into groups based on several defined traits.

Lifestyle segmentation considers what sorts of lives the people in a business’ target market lead. This may take into account hobbies, sporting interests and other things customers do in their ...

Here are some tips on combining your business and marketing strategies into one document, as well as why you can gain more insights and synergy through this tactic. Get buy-in.

The segmentation that we’ve been seeing for a number of years between top-of-the-market elites and the rest of the Big Law world is beginning to manifest itself in a new area: return-to-office ...

Examples of Business Market Segmentation. Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels ...