Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Businesses gather market research data through social media by leveraging its vast reach to connect with a large number of customers. Social media platforms provide an affordable and scalable way ...

Some of the benefits of using social media for market research include: it is cheaper than other forms of research, such as using a market research agency, and can often be free it can save time ...

Social media marketing uses social media and social networks ... We also reference original research from other reputable publishers where appropriate. You can learn more about the standards ...

The goals behind monitoring your competitor's brand are primarily research and social selling. If your social media monitoring tool has basic built-in analytics functions, you will see how, how well, ...

This form of marketing is commonly executed on websites, mobile devices, and social media platforms. Digital marketing is a broad field, including attracting customers via email, content marketing ...

This is a preview of the Influencer Marketing (2018) research report from Business Insider Intelligence. To learn more about the top platforms, as well as strategies for social media influencer ...

You will establish a foundation in the basics of marketing and practice and learn how to execute successful social media strategies and campaigns. This certificate walks you through the fundamentals ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...