Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Microsoft Copilot’s Researcher and Analyst agents represent a significant leap toward AI-augmented leadership.

She has 20 years of experience as an industry analyst and market research executive working with many of the world's leading technology companies advising them on product development and marketing ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

A master of business administration degree is increasingly necessary for marketing research, marketing consulting, brand management, senior management and industrial sales positions. Frequently, ...

The Center for Market Leadership launched the Executive in Residence Program in 2012. The goal of the program is to bring C-suite industry leaders to spend a day at Kellogg interacting with faculty ...

How Much Does a Market Research Analyst Make? Market Research Analysts made a median salary of $74,680 in 2023. The best-paid 25% made $102,450 that year, while the lowest-paid 25% made $52,840.