Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

How Much Does a Market Research Analyst Make? Market Research Analysts made a median salary of $74,680 in 2023. The best-paid 25% made $102,450 that year, while the lowest-paid 25% made $52,840.