Segmentation analysis helps a company to understand its customers' demographics and their motivations for buying particular products. Small businesses can follow the examples of market ...

Example: Patagonia's marketing strategy offers a highly visible example of psychographic segmentation. The maker of outdoor apparel and gear appeals to a certain type of consumer—one who values ...

VALLEY COTTAGE, N.Y. – Variable Refrigerant Flow (VRF) Systems is a mature heating, ventilation and air conditioning (HVAC) technology which simultaneously heat and cool area through extracting heat ...