SMS is best understood as a small part of a larger marketing strategy. Use it for quick updates, and things you want people to take action on immediately. Skip to content. Toggle Navigation.

2. Give Clear And Easy Choices For How To Respond. Customers value their time and choose convenience over effort. Sending them proactive SMS text messages tailored to their preferences and ...

Standard SMS text messages sent outside of these platforms are not end-to-end encrypted and are only subject to weak encryption by mobile carriers. What To Expect In Text Message Marketing in 2025.

SMS was created by engineers who wanted a simple messaging system that worked on mobile phones. The first SMS was sent in 1992. And today, text messages have become a global addiction.