Elf Makeup Released a $8 Limited-Edition Dog Toy Based on Their Bestseller - & It's Selling Fast!
We all know and love the elf Power Grip Primer. We thank elf every day that they made a primer that makes our makeup stick ...
ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoil
ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...
Elf Beauty shares crater as weakening cosmetics demand dent annual forecasts
Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...
Business Insider1y
I tried ELF Cosmetics' $14 and Supergoop's $38 glow sunscreens, and I'd only buy the dupe again
Which glow-infused sunscreen came first: Supergoop or ELF Cosmetics? Supergoop released its SPF 40 Glowscreen in 2020, and I tried it not long after. While I thought the product worked fine ...