If your girlfriend or wife loves makeup products, we have a few gift suggestions for you. Elf Cosmetics is coming up with five different sets and makeup kits that you can gift your partner this ...

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31 ...

When I saw it at Target at the time, I stopped in my tracks. ELF Cosmetics is known for its dupes of popular makeup products, but this looked so similar to the famous Supergoop product.

Cosmetics, a brand from e.l.f. Beauty, and the National Women’s Soccer League announce e.l.f. Cosmetics as the Official Makeup and Skin ...