The toymaker will reintroduce three toy lines, Major Matt Mason, Big Jim and Pulsar, this week at Comic-Con as part of a strategy to dig deeper into its intellectual property portfolio.

Cool outer space toys, rhyming copy (“He lives on the moon, we’ll all be there soon …”), and a slightly homoerotic subtext (that Sgt. Storm in his red uniform is a charmer, I tell you ...

Major Matt was introduced by Mattel in 1966. He was an astronaut who lived and worked on the Moon. Back then, astronauts were American heroes.

Major Matt Mason is an astronaut who lives and works on the moon. The toy’s popularity coincided with America’s own space race in the ’60s, and has a bench of supporting characters like a ...

Tom Hanks to Star in Film Based on Mattel Action Figure ‘Major Matt Mason’ From Akiva Goldsman. Project based on ’60s astronaut character is in early development at Paramount.

Major Matt Mason, an astronaut action figure, was introduced in 1967 and saw success until children began to lose interest in space exploration.