LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.

Rapper Clifford ‘T.I.” Harris and singer-songwriter Tameka “Tiny” Harris contend MGA took its inspiration from their OMG Girlz group and is infringing on their copyrights.

Rapper Clifford ‘T.I.” Harris and singer-songwriter Tameka “Tiny” Harris contend MGA took its inspiration from their OMG Girlz group and is infringing on their copyrights.

The move will see MGA Entertainment begin to tap into a global gaming market valued at $162.32 billion in 2020, and a mobile gaming industry that generated $13.2 billion in revenue in 2019.

While the dolls aren't new to the market -- having first launched in late 2016 by MGA Entertainment -- the toy has certainly hit its stride this year, with featured spots on Walmart's 2021 Top ...

LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.

LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.