Loud luxury and logo-mania need a big revival and quiet luxury needs to die if brands want to keep making money, BofA analysts say
Bank of America analysts said quiet luxury has fueled dupes and led to more competitors joining the industry.
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Loud luxury and logo-mania need a big revival and quiet luxury needs to die if brands want to keep making money, BofA analysts say
They added that the trend toward products with no logos has ... up 14% from the same period in 2023. Chinese luxury consumers, who have long been logo-hungry, also started adopting a quiet ...