Customers want brands to demonstrate their loyalty to them. In other words, loyalty must be bidirectional, a two-way street ...

For decades, loyalty programs have been built around a straightforward premise: spend money, earn points, redeem rewards. Airlines reward frequent flyers, coffee shops offer free drinks ...

Increase Value Over Time: A loyalty program should grow with its members, offering more enticing rewards as they continue to engage ... with a focus on price architecture, bundling, and customer ...

To help, 15 members of Fast Company Executive Board discuss what it takes to build a loyalty program that drives not only sales, but genuine customer engagement. 1. PERSONALIZE REWARDS WITH EMAIL ...

If you're thinking of launching a loyalty rewards program, today's infographic by loyalty and referral company Zinrelo will convince you to. It lists 10 benefits of loyalty programs and it's full of ...