Long-term customers have a higher lifetime value to companies, while acquiring a new customer can be between five and 25 ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

Predictive loyalty reduces friction: A refill arrives or a voucher appears at the right time. But this precision can feel intrusive. The best brands treat data as borrowed, make AI visible and ...

With the launch of Club JSX, travelers can earn rewards while flying in comfort on JSX's public charter flights.

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Retail rewards programs are valuable to businesses that want to encourage customer loyalty, and they're worthwhile for consumers as well. Common membership benefits include cash back, ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

The High Court suspended Safaricom PLC's application to suspend the decision that nullified the telco's notice on the expiry ...

This summer, the airline said it's adding new seasonal routes to Santa Fe, New Mexico, and Monterey, California.