All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Here's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly. There is a natural, inherent connection in what loyalty and search bring ...

When done right, your loyalty program becomes more than a marketing tactic. It becomes a key part of your brand’s relationship with its customers.

As the loyalty marketing and associated service provider capabilities mature, new opportunities exist to integrate seamlessly with the rest of a retailers’ ecosystem, and leverage data to grow ...

Forbes Agency Council members share ways to leverage relationship marketing to build long-term loyalty. Photos courtesy of the individual members. 1. Add Value To The Person ...

Loyalty technology leader Rakuten Loyalty and Kobie Marketing expand Verizon’s “Small Biz Rewards” Program with the new Point Builder feature.

Experiential event marketing stands out as a substantial strategy for bolstering both customer loyalty and long-term engagement, thereby elevating your brand to unprecedented heights.

PURCHASE, N.Y.--(BUSINESS WIRE)-- Mastercard (NYSE: MA) today announced it has entered into an agreement to acquire SessionM, a U.S.-based technology company. SessionM’s customer engagement and ...