Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Just as brands are recalculating sourcing strategies and cost structures, consumers are reassessing what they buy, who they ...

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

Aiming to mix shopping with experiences, the Asos World launch comes seven years after former loyalty programme A-List was ...

Businesses and communities alike have to face unpredictable challenges during a crisis, involving economic downturns, pa ...

McDonald's Corporation MCD continues to lean into its digital and loyalty capabilities as a core pillar of the growth ...

Privately owned hotel group L+R Hotels is rolling out a commercial restructuring aimed at centralizing operations across its ...

Convenience Store News is proud to announce the appointment of Jeannie Amerson as inaugural chairperson of the new ...