Just as brands are recalculating sourcing strategies and cost structures, consumers are reassessing what they buy, who they ...

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

The future of loyalty was the focus of “Connecting the dots: How brands can boost marketing by integrating loyalty data,” which featured Tamara Oliverio, vice president of loyalty and customer ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

Aiming to mix shopping with experiences, the Asos World launch comes seven years after former loyalty programme A-List was ...

Businesses and communities alike have to face unpredictable challenges during a crisis, involving economic downturns, pa ...

Privately owned hotel group L+R Hotels is rolling out a commercial restructuring aimed at centralizing operations across its ...

McDonald's Corporation MCD continues to lean into its digital and loyalty capabilities as a core pillar of the growth ...