In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

We were really intentional in curating a line of limited-edition merchandise,” said Cara Tragseiler, senior brand director ...

One airline decided to inspire potential customers to join its loyalty program with a clever offer to receive one million ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Adentro and loyalty and guest engagement platform Thanx have formed a strategic partnership aimed at improving the ...

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...

A new report from Listrak, the 2025 Beauty & Fashion Benchmark Report, has unveiled critical insights into consumer behavior ...

Adentro, the leading guest marketing solution for the restaurant, food and beverage, hospitality, and retail industry, and ...

AI-powered analytics will enable real-time marketing adjustments for a more significant impact, and personalised customer experiences will boost engagement, loyalty, and revenue. As Malaysia’s ...