Lotus wants to change that (as I’m sure do Porsche, Maserati, Lamborghini, and many other brands with plans to electrify sports cars). Words are well and good, but right now, the evidence on the ...

Lotus Unveils Simplified Logo To Kick Off Its Promising New Era. The new Lotus logo supposedly adheres to Colin Chapman's famous motto to "simply and add lightness" ...

Aiming for sales volumes of 8,000 cars by 2015 or so, Bahar is positioning Lotus as a Porsche competitor. Porsche is part of the VW Group and definitely manages to build cars that set benchmarks ...

FROM your car to a popular clothing brand, there are some logos you see on a weekly or even daily basis. But could you recognise the logo if the words saying the brand name were stripped off? Brand… ...

He’s keenly aware of the leap ahead. ‘We have to shape the brand so it works everywhere,’ he says. ‘Our 2022 sales figures were some 600 cars, and now we’re getting on for 19,000 orders.

Lotus has unveiled a new EV concept which it calls “Theory 1,” a lightweight(-ish) electric sportscar concept inspired by the Lotus Esprit with nearly 1,000hp and capable of speeds up to 200mph.