Looksmaxxing Gen Z men who idolize Jordan Barrett, young Brad Pitt and actor Sean O'pry’s bone structure and will spend thousands to look more like them.

The "looksmaxxing" community is a group of mostly young men sharing tactics to improve their attractiveness. Techniques like "mewing" are intended to change one's jawline have been going viral on ...

Mogwarts is an online course and TikTok community focused on looksmaxxing. In its simplest sense, looksmaxxing is the act of enhancing one's physical appearance by any means necessary, including ...

Some users on Reddit claim that the term looksmaxxing used to be associated with incel message boards and forums, but those participating in it on TikTok aren’t necessarily part of the incel ...

Unlike the cheery “glow up,” looksmaxxing is rooted in harsh critiques and the belief that physical appearance is the sole cause of relationship woes.

For the uninitiated: "Looksmaxxing" is a term for the quest to improve one's looks through skincare, hair styling, new clothes, and physical fitness. That sounds benign.

Looksmaxxing is rooted in "incel" — or involuntarily celibate — communities, an Internet subculture rife with misogyny, with men tending to blame women and feminism for their romantic failings.

In this article, we will discuss what looksmaxxing is and why a person may want to try it. We also explore its origins and potential risks, similarities with feminine beauty expectations, and when ...