The logo is derived from the Scottish family crest that became the red, white and blue tri-shield launched in 1960 to create a “fresh modern look,” according to Buick archives.

Logo logic: The stories behind car brands’… Share this: Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X ...

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One of the most effective advertising platforms is on four wheels. “The car is a moving billboard,” said Michelle Krebs, executive analyst for AutoTrader. “The logos on it allow y… ...

One of the most effective advertising platforms is on four wheels. “The car is a moving billboard,” said Michelle Krebs, executive analyst for AutoTrader. “The logos on it allow y… ...