Sales of Logan Paul and KSI’s PRIME are reportedly down almost 50% compared to last year, despite the company ramping up ...

Now, in the most YouTuber-turned-boxer-turned-business-mogul move possible, Prime co-founder Logan Paul has challenged the sports star to a boxing match to settle the legal woes.

YouTube star Logan Paul showed off the inside of the factory where Prime Hydration is made and, in the process, shared a sneak peek of a huge collection for the brand. Prime Hydration has become a ...

Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year. The hype around the once buzzy drink has moderated, the brand said.

Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year. The hype around the once buzzy drink has moderated, the brand said.

Logan Paul can buy a lot, but "Stone Cold" Steve Austin's services are off the table. Part-time WWE superstar Paul claimed he offered Austin $1 million to dress as the mascot for Prime, a beverage ...