The Loewe Puzzle Bag is arguably the most viral luxury bag of the year, but it's so expensive. Get the same look for less with this affordable alternative on Amazon.

So when Jonathan Anderson was hired to revitalize Loewe in 2013, he gamely set about delivering the Spanish leather goods house founded in 1846 with its first bona fide It bag. Enter, the Puzzle.

In the years since its release, the Loewe Puzzle Bag has been offered in virtually all colors of the rainbow and a range of materials, such as suede, calfskin, raffia, cotton jacquard and others.

But the Loewe Puzzle bag isn't just for big stars, people. The beauty of this bag is that it's hella practical for every day life – something the miniature bags of the Y2K renaissance are kinda not.

Since the Loewe Puzzle Bag was introduced in 2015, A-listers like Beyoncé and Kylie Jenner have carried the bag. Here's everything to know.

Loewe's basket bag, Anagram tank top and flower sunglasses have been seen on virtually every celebrity over the last year, including Zendaya, Sofia Richie Grainge, Beyoncé and Hailey Bieber.

Loewe's tomato clutch bag is crafted from nappa lambskin with a gold-detailed stem. The bag was originally part of Paula's Ibiza 2025 collection by Jonathan Anderson.

Loewe’s tomato clutch bag is a product of irony born straight out of the internet and was an unserious accessory until it became the bag of the seaso. Sign In. TOI. Go to TOI.