So how does that explain the recent glut of lo-fi adverts ... is at the forefront of thoughtful design, but remember its now-shelved Courier project? It’s UI was pure Etsy.

Often lo-fi tracks will loop a sample from an old vinyl record, complete with scratches and crackles, then drop it over a modern beat. In this case, the idea is to be able to create your own loops ...

V Collection 11 brings seven new plugins into the fold, including Jup-8000 V, an emulation of the Roland JP-8000, and Pure LoFi, a synth and sampler designed to craft authentically degraded lo-fi ...