Consumers have a lot of choices when it comes to temporarily relieving or covering up bad breath. And they've got way more now than they did 20 years ago, thanks to the 2001 creation and subsequent ...

NEW YORK (AdAge.com) -- Pfizer plans to jump on the low-carb bandwagon by positioning its flagging Listerine PocketPaks as a solution for bad breath caused by the popular diets. Pfizer plans to ...

It's not all dire doings in the world; here's one of an occasional series looking at happier developments. * "Minty fresh breath" is not a phrase normally associated with dogs.

Remember those Listerine breath strips that were all the rage 10 years ago? Yeah, it’s the same idea. No sugar, no calories — just milk chocolate flavor dissolving on your tongue.

OK, so “Inspires vaccines!” hasn’t been stamped on mouthwash bottles (yet), but in 2008, scientists at Johns Hopkins came up with a vaccine based on Listerine breath strips.