Customer data specialists often categorize these by making several key distinctions: Data about the customers comes from a wide variety of sources and the list of possible resources is getting ...

In addition, these innovative data collection methods rely on modern technologies, both of which require digital connectivity and associated skills in “small data” and “big data” analytics—critical ...

Structured interviews are, essentially, verbally administered questionnaires, in which a list of predetermined ... groups remain the most common methods of data collection in qualitative research ...

As a result, all companies should take a long and hard look at their data collection methods and motivations. One way to do this is through decision intelligence (DI), which is a discipline that ...

As digital transformation reshapes the business landscape across nearly every vertical market, the Internet of Things (IoT) has matured from simple novelties to becoming integral for innovating ...

Unfortunately, changes in data-collection methods and an increase in privacy laws, including the move to cookieless browsers, are forcing marketers to move away from this reliance on third-party data.

A GAO report predicts that the government will run out of storage for its increasing data collection unless new methods are perfected. The size of the datasphere has exploded. In 2020, the world ...