An unusual marketing strategy has left fans of the tipple confused, but many are stocking up should the news become reality.

The whole Ice Tea category was alien to Egyptians prior to Lipton Ice Tea's launch in 2016. Hot tea, however, is the national beverage and it is widely believed that hot tea gone cold is not drinkable ...

Drinks brand, Lipton Ice Tea, has launched #PassTheSunshine, its biggest ever creator-led campaign in Australia, in partnership with influencer agency, Billion Dollar Boy. Fuelled by research showing ...