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Social-media firm Buffer has plenty of data on what posts work (and don't) across the big platforms. Now it is sharing some tips.
It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links. The LinkedIn study by Metricool analyzed nearly 48,000 company pages over three years.
As LinkedIn goes all in on video, Nick Cicero, founder of Mondo Metrics, an analytics platform and data consultancy, said the platform should avoid chasing volume over value.
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