The luxury Italian brand’s island on the gaming platform aims to ‘introduce a new generation of gamers’ to its hero fragrance ...

Nike has teamed up with Roblox to create their virtual Nikeland world, where players can compete with friends in various mini-games and activities. Victor Deng November 18, 2021 ...

What Happened: Nike Inc NKE announced Thursday the creation of NIKELAND in Roblox. The place is described as a place for fans to “connect, create, share experiences and compete.” ...

Vans, Chipotle and Hyundai are among the other companies experimenting with promotions on Roblox. A recent Vans World activation that carries similarities with Nikeland, like online games and virtual ...

Innovation is in the DNA of sportswear brand Nike. Here we look at how it is leveraging the very latest technology trends such as the metaverse, Web3, and NFTs to create better customer ...