Marketers have been leveraging social media and e-commerce for some years now. What is changing is the intensity, frequency and penetration of both, especially in India.

With India’s digital advertising market projected to grow at a staggering 19.09% CAGR, reaching Rs 59,200 crores by 2025, the country’s martech (Marketing Technology) sector is undergoing a ...

As the festive season kicks in, e-commerce platforms are doubling down on influencer marketing, engaging influencers as key drivers of online retail growth, and in turn, growing their online sales ...