Lemon-flavored alcoholic drinks have quickly filled the market void in Japan created by younger consumers’ diminished thirst for beer. Beverage makers are racing to pitch lemon-based ready-to ...

Since February, Suntory has released a new version of the All Free non-alcohol beer-like drink, alongside a fake lemon sour product and a mock highball from the Nonaru Sakaba brand. The battle in ...

Like many drink lines in Japan, Horoyoi gets periodically updated with new flavors and variations, and Suntory has announced that it’ll be bringing two new types of Horoyoi to stores this spring, each ...