Those two processes used together make it easier for marketing teams to enrich and warm up leads for sales teams. Closing Notes Although it doesn't make sense to profile all the available lead ...

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of attracting prospects using inbound ...

The conversion rate of marketing qualified leads (MQLs) to sales opportunity pipeline has been declining for years and is now estimated to be 23%, according to our calculations.

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...

Lead generation is an expensive task for any B2B marketer, but it’s not cost alone that keeps them up at night. Understanding the nuances of each lead and how to replicate some level of success is as ...

Social media is now essential for B2B growth—building trust, targeting decision-makers, amplifying content, generating leads, and delivering measurable ROI across the buyer journey.