As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results.

For an online advertisement to be lead generation, the customer must be able to fill out a form, email, text or call the business directly from the advertisement. Sometimes, the lead generation ad ...

In 2025, relevance and responsiveness shape outcomes more than volume or force. Agencies that embed intent, automation and AI ...

Lead generation is how you spark that interest and start building a relationship. It’s how you turn visibility into opportunity, and strangers into prospects. Today, that process looks different.

There’s a change afoot in the B2B marketing camp, at the heart of which is demand for a more nimble lead-nurturing mechanism. Bizo, a provider of online ad targeting solutions for B2B marketers, ...

What’s hot in the world of customer lead generation for 2025? Smarter ad spending? AI-powered tools & insights? Enhanced search capabilities? The answer is all of the above. Coming out of 2024, the ...

Lead generation in 2025 is about more than finding prospects; it’s about finding the right prospects and meeting them exactly where they are in their buying journey. Direct Mail Is Making A Comeback ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...

Amazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.

We evaluated the top AI lead generation software platforms to see how they compare on features, pricing, and use cases. Here are our picks. Written by eWEEK content and product recommendations are ...

Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. At first glance, “It looks a lot like a Groupon-style daily deal product,” Business Insider comments.