While a robust lead management process is critical for the expansion of a business, if you are unable to measure the right factors, you may not be able to assess if the business is growing.

However, leads often aren’t thoroughly captured, often falling through the cracks in the lead-management process. Multifamily communities move heaven and earth to acquire new-resident leads.

The only way to do this is by managing your leads on a cloud-based platform through an automated lead management system. Automation provides tracking codes, streamlines the routing process and ...

“Without a reliable and scalable lead lifecycle management process, companies will continue to lose out on high-quality leads and the resulting revenue,” said Dominic Lewis, CRO and co-founder ...