Lamar Jackson is building a brand around the No. 8, which he wears for the Baltimore Ravens, and isn't afraid to go head-to-head with former athletes who lay similar claim to the number. Among them is Dale Earnhardt Jr., who used the number on his famous Budweiser-sponsored car earlier in his career.

It's just a number, right? Wrong. Last week, reports surfaced of a legal dispute between Baltimore Ravens quarterback Lamar Jackson, who wears No. 8, and famed NASCAR team owner and former driver Dale Earnhardt Jr., whose team owns No. 8 in its sport.

Lamar Jackson has filed an opposition to Dale Earnhardt Jr.'s trademark attempt for a stylized No. 8, claiming it could mislead consumers and dilute h