“Schools like LSU can now directly pay their student athletes,” Metzinger said. That will add a new wrinkle to what has been possible since 2021, when the NIL era first began.

The LSU athletic department continues to be the leader in NIL innovation for their student-athlete population. It helps when you have a star-studded roster including Livvy Dunne, Flau'jae Johnson ...

Outside of her own NIL deal flow, Dunne launched The Livvy Fund - in collaboration with official LSU collective Bayou Traditions - to assist female student-athletes in earning new NIL opportunities.

LSU opens the season on the road against Clemson. One non-conference game worthy of a neutral site game will be at Memorial Stadium on Saturday, Aug. 30 (7:30 p.m. ET on ABC).

After reporting a $1.735 million surplus during the 2024 fiscal year ― between July 1, 2023, to June 30, 2024― LSU will likely face a deficit in 2025 with the new NIL payments.

LSU’s Jake Brown turned his love for Crocs into a viral NIL deal that brought style, swagger, and a spark to the Tigers’ title run. Read the full story.

LSU athletic department officials lay out their revenue sharing plan for football and other sports. Under the House settlement terms, Division I schools can pay players for the first time starting ...

LSU opens the season on the road against Clemson. One non-conference game worthy of a neutral site game will be at Memorial Stadium on Saturday, Aug. 30 (7:30 p.m. ET on ABC). About the Author ...

What followed was pure NIL magic. LSU’s team strolled into Game 1 of the CWS final against Coastal Carolina decked out in fresh Crocs, with Brown at the center of it all.