For salons, L'Oréal is launching an AR-connected hair color system that uses Virtual Try-on to project shades, and an algorithm that offers hair color in more than 1,500 custom options.

L'Oréal Paris, the trailblazer in permanent hair color innovation, today proudly announces the exclusive launch of its award-winning new hair color device, Colorsonic, at Target.com and Target ...

The L’Oréal Colorsonic is a $125 high-tech hair wand that lets you quickly dye your whole head, cover grays, or touch up your roots.

To be clear, L'Oreal launches an official Hair Color of the Year annually, and it made the 2019 decision with none other thanVogue, so regardless of what you may think of it in comparison to the ...

The pro achieved the eye-catching color with L'Oréal Paris’ Superior Preference hair dye in the shade 6R. Shay Mitchell Debuts Fiery Red Hair and Eyebrow Transformation at the Fendi Runway Show ...

By Scoop Team Brown is back—but not like you remember it. Forget flat, forget safe—2025’s take on brown hair is natural yet expressive, and inspired by your favorite desserts. L’Oréal ...

The actress teamed up with L'Oréal Paris for its Superior Preference #OWNINGIT campaign Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has ...

The L’Oreal Superior Preference hair color system is a permanent hair dye with a unique Fade-Defying Color and Shine System that keeps your hair color lasting longer, up to eight weeks.

Cara Delevingne on Experimental Hair, Her Thirties, and Bleaching Her Brows. ... and philanthropist is now a global ambassador for L'Oréal Paris as the face of the Superior Preference hair color ...