For eight weeks of color and 100% gray coverage, L’Oreal’s Superior Preference line is another top-rated dye. It’s available in a variety of shades that deliver shine and deep color for just ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company.

More than 110 years after introducing the first hair color in the U.S., and 50 years after launching the first hair color for home use, L'Oréal Group today announced two new technology-driven ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a ...

Look for a two-in-one kit that comes with a base color dye and bleach for highlights like L’Oréal Paris Couleur Experte in #6.1 French Eclair (Buy from Walmart, $11.03).

Announced at CES 2022, the ColorSonic is L’Oreal’s first at-home hair color gadget. Using a special cartridge, it precisely mixes hair color and applies it evenly via special bristles.

"L'Oreal started with hair color 110 years ago, and we hope now with technology we can bring it into the future and make people's lives easier, especially these days when everyone is trying to get ...

However, L'Oreal's new Color&Co at-home hair color service is disrupting the industry. The service is transforming the experience by making it fully customized and providing you with your very own ...