We can trace back our obsessions with sheet masks and “multi-masking,” the practice of using several masks on different parts of your face at the same time, to trends that began in Korea first.

Nearly every beauty conversation today revolves around Korean-inspired skincare, with K-beauty ingredients and products ...

However, the gobsmacking virality of the Biodance Bio-Collagen Real Deep Mask has me reminiscing about another teenage habit: ...

Enter: Collagen face masks. "Collagen face masks are all about hydration, plumping, and keeping your skin firm and bouncy," Emily West, Aesthetic Nurse Practitioner at Creo Clinic.