So it was ironic in 2023 when an ill-fated ad campaign featuring transgender social media influencer Dylan Mulvaney sank Budweiser and Bud Light's decades-long run as the top-selling beer in the U.S.

Kid Rock posted a video of him shooting cases of Bud Light after learning about the Dlyan Mulvaney partnership. AP. The former executive claimed Bud Light having a European owner, InBev, caused it ...

The former executive left the company before the controversial 2023 partnership with transgender influencer Dylan Mulvaney.The ensuing backlash, which included Kid Rock shooting cases of Bud Light ...